URL stands for Uniform Resource Locator and it is a subset of the Uniform Resource Identifier (URI) that specifies where an identifier resource and the mechanism for retrieving it, is available.
A URL is a human -readable text which was basically designed to replace the IP addresses (numbers) that computers use to communicate with servers.
URL is a web address which is displayed in your web browser’s address bar. For some, a URL is just a unique web address that holds the unique location of a web page on the internet. But to a SEO expert, it’s just not a location of a web page; it holds much more information than web page’s location. It provides most informative signals that help users or search engines to easily understand contents, purpose and target market of this page.
Completed URL’s create various problems for users and search engines. A clear URL might assure readers a page will deliver what they are searching for. These URLs will increase the percentage of people to click at your website’s URL.
Here are some most important suggestions to make SEO Friendly URLs in order to rank the page high in the search results:
- Always use readable URLs only because if your web page URLs is not readable then users and the search engines can’t understand your URLs. Readable contents help them to better understand your contents and in this way they can connect you with your target market.
- Always use dashes or hyphens in URLs which make them more readable and don’t use underscores because Google has been very clear about dashes or hyphens. If you want to get high rank in the biggest search engines in the world, you have to play by their rules.
- Put top contents in the root folder. As URL structure can signal top contents because it’s your root folder.
- Don’t user capital letters in your URLs because URLs are case-sensitive. Therefore don’t confuse your user and search engines by using capital letters.
- Always user canonical URLs and avoid a duplicate content penalty by telling search engines your preferred domain and preferred web pages.
- Upload a favicon in order to build your brand and build trust with your visitors/users and search engines.
- Block bad URLs with robots. Text means that tell search engines to ignore dynamic URLs that point to your canonical URL.
- Also add mobile URLs to sitemaps mean to identify mobile friendly pages in sitemaps in order to rank your URLs higher in mobile search results.
- User 301 redirects in order to tell Google about changes to your URLs so you don’t lose your ranking in the target market.
- Always use target keywords in URLs because search engines read URLs so they can better connect their users with relevant contents.