Black-hat SEO is an approach that is followed by many businesses to get higher rank in the SEO market by violating the Google Webmaster terms of services. But once Google Team has examined this rule violation then there may be a chance for this business/blog to be eliminated from the index of Google. This removal will destroy the whole business. So it’s better to only follow white-hat SEO which will help you to get higher rank in the target market without violating the rules of Google Webmaster Guidelines.
Some factors that cause black-hat SEO evils should be avoided and kept in mind in order to be successful in professional world of SEO are given below:
Don’t apply Cloaking:
When visitors and search engines click a link for searching their desired keyword information and this will show different contents/data or take them at different pages instead of providing their desired keyword information. It is also known as cloaking in SEO. This black-hat strategy will not only drop your ranking in the competitive market of SEO and you will also be completely removed from the Google index. Therefore, you should always provide right contents/information about the keyword being searched.
Don’t use duplicate contents:
Avoid using duplicate contents and always use unique contents. If you will use duplicate contents at your websites/blog then all this will be wasted. Because Google will only display the unique contents and discard the duplicate data. So, if you want to get higher rank in the target market then must use unique and real data to display at your sites.